Illustrated portrait of Penny writing beside a laptop

SEO Content Writer

Penny — the content writer from Collins Consulting

The problem

Your customers are searching for what you do. They are typing it in right now. What they find is either you, or someone else. Most business owners are not short on expertise. They are short on the time to write it down, organize it, and publish it consistently enough for anyone to find. So the knowledge stays in their head, in conversations, and in the advice they give for free — and the search results go to whoever took the time to publish.

What Penny does

Penny is an SEO content writer. She turns what you already know and already say into articles and pages that can be found, read, and trusted.

Blog articles planned from audience research and search intent
Digital storefront and service page copy
Email copy
Keyword and search intent research
On-page optimization and internal linking
A publishing calendar you can actually keep
Monthly reporting on what is gaining ground

What Penny does not do

She does not promise rankings — no one honestly can
She does not publish anything without your approval
She does not invent claims, credentials, or results
She does not write content that contradicts your beliefs or your standards

Who this is for

Owners whose expertise is real but invisible online
Businesses with a site that gets no traffic because it has no content
Owners who want steady publishing without writing it themselves

A strategy call is required before onboarding, because the topics should come from your business, not a generic list.

Book your free 30-minute strategy call+1 219-249-0852

Some of this work is also available together in a bundle — arranged on the strategy call.

Frequently asked questions

Do you guarantee rankings?

No; no one honestly can.

Who approves what gets published?

You approve everything before it publishes.

Who decides the topics?

Topics come from your business, audience research and search intent.

Are there longer contract options?

Yes. Month-to-month is the standard. A 6-month and a 12-month option are also available — those longer terms reduce the one-time setup fee and are arranged with Kenneth on a call, since they require his written approval.

Create | Penny - Content Engine

Retainer:

$1,500/mo

per location

One-time setup: $3,000 month-to-month (standard) · $2,000 on a 6-month term (requires Kenneth's written approval; arranged by invoice) · $1,000 on a 12-month term (requires Kenneth's written approval; arranged by invoice). Month-to-month is standard; longer terms require Kenneth's written approval. A longer term reduces your one-time setup fee. Your monthly retainer is the same on every term.

Penny writes for you — blog articles, digital storefront copy, and email copy — planned from audience research and published on a calendar.

What's included

Blog articles and written content
Digital storefront and email copy
Topic planning from audience research
Voice and brand setup
Publishing calendar
Content analytics

Does not include keyword optimization or search ranking work.

Strategy call required; client approves all content before publishing.

Buy Low Ticket — month-to-month

Checkout collects your business name, individual name, phone and billing address, and takes you to a short intake form after payment.

+1 219-249-0852

A strategy call is required before onboarding. Where applicable, the client funds their own Marblism platform account.

Collins Consulting does not provide legal, tax, accounting, investment, securities, insurance or medical advice. Services are educational and strategic.